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More specifically I'd also add this ...

Consider a "celebrity" VP pick. Oprah. The Rock (Dwayne Johnson). Will Smith. Not even joking.

This is politics and drumming up enthusiasm is part and parcel of the game now.

Populist messaging (similar to Bernie Sanders) + celebrity VP.

Hilary Clinton was just too dry, too boring, no personality. If not any of the above, then consider Michelle Obama as a VP pick. I don't think she wants to run for president, but I think she could be coaxed into a VP spot.