Definitely the max they can charge. While this will make it much easier for the Switch to be a success, I think $199 would have been the sweet spot for mass appeal. I mean the PS4 and XBO are going to be available for $249 this holiday season, and they're at least twice as powerful, albeit not mobile. And sometime next year that price will be permanent, probably with $199 bundles for the holidays. Going to be some stiff competition for Nintendo.