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The Canadian site of  Toys R Us currently has the Nintendo Switch console listed for $329.99 Canadian Dollars which is roughly $244 US Dollars. It is unavailable for pre-order from the Toys R' Us but they will email you once it becomes available. The official price has yet to be announced and will probably be announced on Nintendo's January 12 presentation.

https://gamerelay.wordpress.com/2016/11/13/canada-toys-r-us-has-nintendo-switch-listed-at-329-99-canadian-dollars/

http://www.toysrus.ca/product/index.jsp?productId=115713676&prodFindSrc=search&fv=2510384&f=Taxonomy&fd=&fg=&keywords=nintendo+switch&x=-795&y=-231&foreSeeBrowseSampling=15&foreSeeBrowseLoyalty=1&foreSeeEnabled=true

I think 249.99 USD for the Switch is a perfect price!