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aLkaLiNE on 12 November 2016
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3sexty said:
aLkaLiNE said:

Okay easily, in June Microsoft officially revealed xb1S at E3, slated for a staggered early/late August release depending on the SKU. They did not win June.

 

In July, they put all Og Xbox consoles on firesale across the US, the U.K. And other main territories to make shelf space for the new slim and to deplete old stock. http://technewsdir.com/updated-the-best-xbox-one-deals-in-july-2016 They won July by offering deals like "xb1 500gb, gears of war ultimate edition, extra free controller, and a Ubisoft game of your choice for $250". There were many other similar deals but the point is that they significantly dropped the cost of entry during July.

 

At the beginning of August, the 2tb slim released. The last week of August, the rest of the slim SKUs released. By staggering the release like this, Microsoft ensured a victory in August which is a slow month anyway, and the effect bled through to September since the cheapest slim had only come out a week prior to this month. Forza horizon 3 came out at the end of September, and in October we have gears of war. Keep in mind that since July, the Og Xbox has been on firesale for $250 this whole time. So not only do we have the new arrival of the slim, but we have constant fire sales of OG Xbox going on in the background coupled with console movers like Gears of War. The way all of this is timed makes me think that Spencer is trying to eek out a few consecutive victories to try and change the mindshare for Americans. I already know it won't work,  as despite all of the tactics Ms has used they are only barely winning in their primary territory these past few months while Sony has sat idly by focusing instead on PSVR and now the Pro. My analysis is that Ms will lose the rest of the year, based on recent product launches, future prospects for exclusives, historical precedence and of course the fact that this is a modern console competing against a 1.3tf cable box.

Thank you that is much better. I think however you have really underplayed the effect of the xbox one slim and its advantage over the ps4 slim at exactly the same price.  And like I sais before the slim versions of both companies will outsell the pro versions over the longer term (past this holliday pro launch). Simply Sony dropped the ball by not adding any value to the slim version at all compared to the previous version. xbox one slim one the other hand......said it all before. Sony need to do somehing here as this is one of their only profit generating business these days.  Historical context really wont have any relevance here. The One Slim was a master move.

If you're going to take into consideration the UHD player of the xb then it would make sense to consider the ~35% power advantage of Ps4. So, they're at the same price now but the R&D was spent differently, it's not as simple a choice as "this one plays UHD and this one doesn't". Also, PlayStation is not the only profit generating division and never has been so that would be something to look into (nor is it the most profitable branch).