3sexty said:
Then please offer your own analysis and explantion as to what is occuring here with the sustained turnaround (4 months straight and even against the beloved almighty PSVR release).. Love to hear it! remember...This was not supposed to happen according to many of you.. |
Okay easily, in June Microsoft officially revealed xb1S at E3, slated for a staggered early/late August release depending on the SKU. They did not win June.
In July, they put all Og Xbox consoles on firesale across the US, the U.K. And other main territories to make shelf space for the new slim and to deplete old stock. http://technewsdir.com/updated-the-best-xbox-one-deals-in-july-2016 They won July by offering deals like "xb1 500gb, gears of war ultimate edition, extra free controller, and a Ubisoft game of your choice for $250". There were many other similar deals but the point is that they significantly dropped the cost of entry during July.
At the beginning of August, the 2tb slim released. The last week of August, the rest of the slim SKUs released. By staggering the release like this, Microsoft ensured a victory in August which is a slow month anyway, and the effect bled through to September since the cheapest slim had only come out a week prior to this month. Forza horizon 3 came out at the end of September, and in October we have gears of war. Keep in mind that since July, the Og Xbox has been on firesale for $250 this whole time. So not only do we have the new arrival of the slim, but we have constant fire sales of OG Xbox going on in the background coupled with console movers like Gears of War. The way all of this is timed makes me think that Spencer is trying to eek out a few consecutive victories to try and change the mindshare for Americans. I already know it won't work, as despite all of the tactics Ms has used they are only barely winning in their primary territory these past few months while Sony has sat idly by focusing instead on PSVR and now the Pro. My analysis is that Ms will lose the rest of the year, based on recent product launches, future prospects for exclusives, historical precedence and of course the fact that this is a modern console competing against a 1.3tf cable box.
