SWA_JM_Obi-Wan on 29 May 2008
Revenue is important due to the fact it shows growth in the industry. The Video game industry is known for making it's profits on the back end of a generation. With High revenue on the front end companies can see growth in the industry, and with growth on the front end you can bank on more profits on the back end. Both Sony and MS have to rely on this. They know as the generation goes on manufatureing cost, development costs, and tech costs will go down. when this happens they have their chance to see profits, but they need market growth on the front end to guarentee this. this is why they and market annylists put allot of stock in revenue numbers right now.
