Rath said:
I think you're missing the point still. The point they are trying to make is that the comparison is; continent vs. group of countries vs. country. To be fair they should include all of Europe, not just the EU (and no, they are not the same thing) and all of North America (or even all of America, depending on your view of the continents). |
And I didn't dispute that, I just added additional input. I think they just compared the data they have available. Hawaii is probably included in the US data, it's not part of the continent though.
When comparing markets, taking the EU as a single market environment makes sense. I would agree to take Asia as a uniform market is strange.