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It was safe to say since they started outselling both competitors combined over a year ago. They took the world market in August of 2007 and since then they've been speeding up while both competitors slow down. There is not a chance in hell they'll have anything less than 60% of the market, and who knows how high they'll actually climb. They're building customers out of thin air, while MS and Sony are still looking for old customers and not finding any.