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Mummelmann on 30 October 2016
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KBG29 said:
Ka-pi96 said:

I gotta say that unless Sony get out their chequebook and do some serious money hatting for games I think that would just be a huge flop for them.

Sony's next handheld will be built on the same x86/GCN/GDDR5 tech that powers the PS4. It will be the same as the PS4 to PS4 Pro. All PlayStation games going forward will play on on PlayStation devices. So basically, if you want to build a game for PlayStation, it will have to scale down to the PS4 Phone and PS4 Handheld, it will have to run on the PS4 Slim and Laptop/Tablet, and scale upto the PS4 Pro and future Pro+. 

Sony is building it's hardware future and network services future around the PlayStation division. They have a wonderful scalable hardware design that is scalable from mobile to high end home. They will stick to this tech for many more years before shifting gears to compeletly new architecture in the mid 2020's. 

Basically we have, Microsoft, Sony, Apple, and Samsung leading the tech industry. Microsoft is focused on the productivity crowed, Sony is focused on the gaming crowed, Apple is the style and social brand, and Samsung is the casual brand.

I'd argue that Apple are the casual brand, they have a lot of customers who know little to nothing on tech. Apple has been touted as the brand for the anti-nerd for decades now and has become such with time.