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Final-Fan said:

The media and Trump are perfectly symbiotic:  he wants attention, they give it to him, they get ratings.  The subject matter is mostly Trump's own fault. 

I don't really think so. For example, Hillary Clinton brings up Alicia Machado. If Trump responds then they talk about it for days and it's all his fault for "keeping the story alive" by saying his piece about it. If he doesn't, well, they'll just talk about it for days anyway, only they'll have to find a way to squeeze it into some other, broader story like Trump having trouble with women voters.

Countless times I've seen them say, "Boy, this would be a really bad day for Hillary Clinton if Trump hadn't said X!" As if Trump is making them not talk about Clinton's problems or... I dunno, real issues, maybe. These fuckers have 24 hour networks and act like that means they're only permitted to cover one story per 24 hours, and it is always some frivilous tabloid stuff. Sure, the American corporate media is always dogshit, especially in an election year, but this has to be the most substanceless election cycle in history.

As for ratings, it seems like their ratings have mostly taken a dive after the conventions which is not coincidentally when they started waging full on war against Trump. So I don't think it's really a smart business decision. Except maybe in CNN's case since he threatened to put the kibosh on their merger.