Nintendo has to continue the hype from Pokémon GO and Mario Run. Something that in some fashion comunicates with iOS and/or Android.
Call it Pokémon GO Switch or something. A game that you can play with all your friends on phones but that also is something you can show off and "wow" them with (and make them want a Switch too). A bigger, better game with more features and better graphics but still a social game experience.
When Karen takes her Switch to the party everyone should be able to somehow play along on their smartphones.
Animal Crossing Switch + Animal Crossing Smartphone gives you the social app features that everyone wants.
Fire Emblem Switch + Fire Emblem Smartphone enables online battles everywhere.
Pokémon Snap Switch + Pokémon Snap Smartphone will become the cute Instagram.
Tomodachi Life Switch + Tomodachi Life Smartphone is the cracy app that will generate youtube buzz.
These are not the games I want personally but these kind of games would surely WOW the masses that Nintendo needs.
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