Nuvendil on 26 October 2016
Well, I called that one :P
It's right in line with what I thought though. Wait for the Holiday hype machine to quiet down so they can have all eyes on them and also have no competition for ads as most companies go into a sort of recovery period where they slow down marketing, meaning they can get good ad spots for less. They'll want one, continuous wave of uninterrupted hype between the press conference and the launch to make the launch as big as they can.
