Can you explain Nintendo's announcement/reveal strategy?

[Kai_Mao]

Nautilus said:

Soundwave said:

Yeah it's working so great that their stock price went down because they dragged out this reveal so long that stock holders were underwhelmed. 

It's a neat idea. It's not a fucking cure for cancer, Nintendo. Stop acting like every idea you have is something that Sony and MS and Apple etc. are falling out of their seat to copy. You're not that special of a snowflake and your poop doesn't smell like Armani colonge. 

You're revealing a product you want people to buy, you're not the Riddler trying to fool Batman and the Gotham Police force.

And Nintendo as a company was worth 1 billion more before the announcement.What does this mean?Nothing.Its just the market being the market.

I heard Apple's stock go down at times when they announce new products. Is that right?