bunchanumbers said:
Consumers look at things in the simplest of terms. Why buy this when a ipad does more, and gives access to ios? Why pay for this when it has a blurry 720p screen? Why pay for this when there are far more many tablets that offer more? By chasing the blue ocean, they jumped into the reddest ocean on the planet. And I think they messed up bad. Instead of only facing Sony and MS, they are facing apple, samsung, lg, Sony, and every other mobile device on the planet. |
They arent positioning themselves as a tablet though. They are positioning themselves as a gaming device first and fremost, wich is the smartest thing they could have done in this situation. There was not a single social media app/non gaming application shown in this teaser, not even mobile games.
They are firmly placing this in a space that is NOT in competition with Apple, Samsung and al of the other big fish and their marketing was clear and concise for once. That is my big takeaway from this reveal, personally their marketing was on point and that is going to go a long way of deciding if this thing becomes a success or not.
