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pokoko said:

I said it elsehwere but it was very much this ad from Sony in terms of theme and tone.

And there is no need to market to kids.  Kids are always looking ahead.  When I was little, I dreamed about one day riding a dirt bike like my cousin.  If you market to young adults and teenagers then you're also marketing to younger kids, too.

I suppose, yes, similar theme and tone. Of course, products in the same market tend to have ads with a fair amount of homogeneity. Cars commercials are probably the best example. Good catch though.



- "If you have the heart of a true winner, you can always get more pissed off than some other asshole."