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Shadow1980 said:

[...] Overall this was a fairly lackluster Q3, especially for the PS4. The XBO S helped things a bit, but the PS4 Slim was too late into the quarter to really help, plus PS4 sales are being cannibalized by pre-orders for the Pro. Overall, the spring and summer months showed the PS4 and XBO were both in need of something to stimulate sales. Also, it seems like the holidays are becoming an ever-bigger chunk of the year's sales, but that's a topic for another day. Still, with the PS4 Pro launching next month, and the likelihood of more firesales for Black Friday, Cyber Monday, and the last week or two before Christmas, Q4 should be one of the strongest holidays quarters for conventional consoles ever, if not the strongest.

Thanks for sharing your graphs and analysis!  I've followed mid-cycle console refreshes all the way back to the Mattel Intellivision II in the early '80s, which is the first slim relaunch of a console I can think of.  They almost always drop in size, and they sometimes gain (or even lose) a feature or two, but the underlying horsepower rarely if ever changes.  The Xbox One S is different in that it actually gained some horsepower.  Not a lot (one game showed a frame rate boost of as much as 11%).  I think between the frame rate boost, UHD, the smaller profile, the IR blaster, etc., the Xbox One S adds more than a typical slim system adds, and does so without taking much of anything away (also unlike other slim refreshes that often lose features, as the PS4 Slim did when it lost SPDIF as an example).