Hopefully they can take the Tesla approach, using the profit made from this headset to help fund and afford losses to allow you to make a cheaper model down the road.
In order for this to take off Companies need to think long term.
There's only 2 races: White and 'Political Agenda'
2 Genders: Male and 'Political Agenda'
2 Hairstyles for female characters: Long and 'Political Agenda'
2 Sexualities: Straight and 'Political Agenda'