I think Nintendo is afraid to reveal NX

[bunchanumbers]

Jumpin said:
A better answer is that they're holding off to January for the announcement for superior marketing performance. Big corporations aren't as disorganized as you imply they are. Nintendo definitely already knew about Scorpio and PS4 Pro, and neither are a factor for an announcement of their product. The decision to reveal in January would have been made around the time they decided to release it in 2017.

It's silly to announce a product in the holiday season announcement window, when people aren't going to care because the entire focus is on what's coming out for the holidays. It's better to announce in January.

A January announcement wouldn't be a wise idea either. People will already have their own Xbox One S, or PS4 Pro and won't be interested in another console in January.

An announcement last month or in the next couple weeks would be ideal, because it may cause people who are interested in a PS4 Pro wait until it launches in 5 months. Scorpio being 18 months away didn't stop MS from announcing the Slim. Slim is selling well too. If anything, it shows that MS is committed to the Xbox One ecosystem.

Wii U is already pretty much over. 3DS will see Pokemon and other games. Announcing NX wouldn't be nearly as bad as people think. Unless the hardware is weak and the games don't look good.