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This is an interesting tidbit:

Even as the videogame industry’s sales have eclipsed -movie box office take in the US, the industry remains hostage to Hollywood’s blockbuster mentality: big budgets, bigger production teams, sweeping prerendered cinematics, slavish photorealism. But, as with Hollywood, the game business is not booming. Total US sales – which include console and handheld titles, hardware, and accessories – have flattened since 2002, and -major gamemakers, like Electronic Arts and Atari, are posting big losses.”

-Kushner, David. 2006, Wired, “The Infinite Arcade”

And this:

If I'm reading this right, about $.90 of the $60 for a game is profit for the developers/publishers.

The shield article was very good. Now I have to read the Sword article.