March is such a terrible launch period. Sept-Nov is where its at. Consumers are at their poorest in most major regions. They've got debt on their credit cards because of Christmas then they make it even worse with the January sales and then with all that debt Nintendo release their NX. On the back of the huge failure of the wii u and with huge debts I think many will play the waiting game however good. So launch numbers are going to be much lower than they could have been and then that negativity hits the press to make things worse.
Nintendo are announcing it late too so product awareness is going to be much reduced.
Given a choice between Nintendo worried about the announcement or the NX having some amazing feature that they wanted to keep to themselves I think worried about the announcement is more logical. It's not like any competitor could see what Nintendo has announced now and beat it to market before March with a similar product. I think poker wise its a bluff and Nintendo may not have anything.
