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For a business exercise, I gathered some friends and said, “Nintendo is disrupting. Let us brainstorm a way of how to disrupt the disruptor.”
Many ideas came, but what we agreed would be the way to disrupt the Wii would be to release a very simple console whose capabilities were not much better than the GBA. Such a console would be unique in that it would only use digital distribution; all the games would be as simple but as wild as the NES and Commodore 64 games. This console would be targeted at those who love 2d gaming but enjoy playing it on their television sets. Since online gaming came well after 2d gaming’s demise, online would give 2d gaming a new life. Our little console was a ‘crummy product for non-consumers’ and would attract former gamers. Following the disruption model, the console would experience growth on the population Nintendo was ignoring or didn’t seem desirable. As the little console grew in raking profits, we could make the console move upstream and slowly get more and more of the incumbent’s (Wii) market. We knew of how insanely popular flash games were on the PC market so a console version of them could really ride the wave!
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Me want 
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.
