HappySqurriel on 27 May 2008
| Ail said: There's a lot of false assumptions floating around in this thread. Developing on the Wii vs developing for the HD consoles isn't necessary that cheaper. If you want a title with big sales ( and the major developers need that, they can't go for small titles/small cost/ medium revenues and still manage to keep growing) developing on the Wii vs developing for the HD consoles is just a choice of wether you spend your cash on R&D or Marketing ( because it takes more $ to attract the attention of Wii owners than HD console owners, that's what you get with a more casual market and Ubisoft confirmed recently that it is indeed what they are experiencing ( Wii/DS games require more marketing than traditional games to be successfull). |
I think you're misunderstanding what was being said by Ubisoft ...
He wasn't saying that "It costs $2 Million to make a Wii game and $18 Million to market it, and it cost $20 Million to produce a HD game and we don't need to market it, so the costs are roughtly the same" ... What he was saying is "If you wish to market a game towards non-conventional gamers you need to spend marketing money to make them aware of the game"
He was commenting on it not being simple or easy to produce a "Blue-Ocean" game that sells like crazy, and that publishers who are simply dumping games on the Wii with no marketing shouldn't be surprised that their games aren't selling.
