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GribbleGrunger said:
SWORDF1SH said:

I think Slim and pro will share a lot of the marketing together. I can see an advert for Cod and at the end of the ad '$299, play in 4k with the PS Pro for $399'.

PSVR they need to market like crazy otherwise it could crash and burn after launch. PSVR in stores for people to try is important but awareness of the product via video ads will also be important for a 'new' tech like this.

I can even see a 30 second TV spot with all 3 products. 

Yes, general adverts will end with both consoles side by side, each leaning inwards. I'm wondering how they'll handle the 4K thing. It's not as if they can't use 'native 4K' if they show games that actually run at 4K like TLOUR (and checkerboard rendering does actually create a 4K image and isn't just stretching a lower res to fit the screen), but labelling it that way could make people think they need a 4K TV. 'More powerful' or 'better graphically' perhaps?

That's a good point. Unless they use 10 seconds of the ad to explain the benefits of the Pro in both 1080 and 4k, they'll just have to add something like 'advanced graphics and 4k gaming with PS Pro' at the end. 

 

It'll be interesting to see what approach they take.