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Ka-pi96 said:
I see it like TVs. Some brands are just priced so much higher than others. If there`s two TVs that are the same price but one is significantly more expensive, then why would I want that one?

It`s the same for phones, except when it comes to Apple the price difference between a regular phone and an Apple phone is much larger than the one for TVs.

Galaxy S7 Edge (32GB) is $660 give or take, the Apple 7 Plus (32GB) is $760. 

It's not that huge of a difference, especially considering almsot no one buys their phone off-contract.