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maxleresistant said:
They weren't alone. Nintendo is still trying to doing it with games like Animal Crossing Amiibo Festival or Ultra Smash.

We all know why though. Outside of Xenoblade X, Mario Maker, and Yoshi's Woolly World, Nintendo didn't have much for the Wii U the previous holiday. Thus, had to put out smaller projects. Maybe if given more time, they would've been more fleshed out. Alas, it didn't happen and they had to rush.