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HyrulianScrolls said:

Yeah it needed the brand to gain traction like I said, but that's not what made it a phenomenon. If that were true there'd be 500m people playing the actual games. I guarantee the percentage of people playing Go that never before played a pokemon game in their life is easily higher than the percentage that have. 

The fact that it needed a brand to gain traction proves him right though as the studio's previous attempt using the concept never took off, the brand is what made it sucessful the's no way around that fact.