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Wyrdness said:
HyrulianScrolls said:

Comparing whether Pokemon or Mario is more widely known is irrelevant in this case because it was the AR aspect of Go that made it a phenomenon. Sure it needed a known brand name to really gain traction, but at the end of the day it didn't rely on the Pokemon name to become such a big hit. SMR however will be almost exclusively relying on the Mario name to become a hit. And I'm sure it will be very big, however I have high doubts about a Go type of success for it. Maybe something more like 400-500m downloads lifetime than 1.5b. 

Actually he's right in that the brand played a bigger part in Go's success because the same developer had a previous game that utilized the same AR concept and it never took off. The AR maybe the most interesting thing about GO but no doubt the brand is what made it successful.

Yeah it needed the brand to gain traction like I said, but that's not what made it a phenomenon. If that were true there'd be 500m people playing the actual games. I guarantee the percentage of people playing Go that never before played a pokemon game in their life is easily higher than the percentage that have.