What benefit does keeping the NX a secret still have?

[wolflink]

If i remember correctly, nintendo hosted spaceworld on november months.
I am expecting spaceworld to come back in all his glory.

I have a degree in marketing and i believe nintendo is taking the right steps and making the right choices.
I mean this is nintendo, and no one (here) knows about their corporative objectives.

What if they decided to enter stand by mode with wiiu; they get a lot of money with the wii.

Obviously one of those objetives is money, but with old generations aging and this new generations knowing nothing about nintendo actions need to be made.

If i were nintendo and with my bank account rebosing in cash, my priorities wont be money,, but brand awareness, top of mind, and brand value.

To acomplish that objetives, i will need an excellent unveiling of the NX.
They already did some changes that i aprove, like the return to RED color.
And the relaunch of their rewards program.
And the mobile strategies (with mario run not pokemon go)

Then i will select the 2nd week of november. Maybe the 8th. For the media and the core fans.
Then i will unveil it in the thanksgiving football night for the north america audience.

Sorry i projected myself. LOL