What benefit does keeping the NX a secret still have?

[Alby_da_Wolf]

Qwark said:

Alby_da_Wolf said:

They'll launch it in March 2017, that's in 6 months if it will be in the second half, anyway, 5 or 6 months doesn't change much, but they cannot start advertising and PR full steam before Xmas 2016, otherwise they'd kill Xmas sales of current products.
I expect revelations and advertising to really start next January, and probably more hints than now already in the next months, but not so many to spoil 3DS Xmas sales.
Yes, Internet awareness isn't  equal to full mass awareness, but nowadays it's already become quite close to it.
Not to mention that launching in March, NX will have two big marketing campaigns in its first year, for launch and for Xmas 2017.

There is one problem, will people get the concept of the NX in time. You can release a PS5 and announce it a month before it launches and over a million per orders are placed none the less.

There NX is a different story it's a new concept and for this moment we don't know how it works. Nintendo should take the time explaining what the NX is, how powerful it is, how it works and why we shold buy one, Zelda alone is not gping to do it. If they don't do that they could have another Wii U failure or at least something comparable to the Xone launch.

Good point: for its own good this time Ninty will better have devised a concept easier to grasp and more appealing to a wider range of users than Wii U, otherwise March 2017 would be a totally wrong month to launch it, it'd have been better May or June to have more time to prepare it, as killing Xmas 2016 profits advertising the not yet available product before it is an option that would burn too much money, and even more painful considering the rest of this year has been quite meh up until now. Well, about this we can only wait and see.