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Viktor said:
No point in showing your cards too early, competition can and will copy a promising idea. Also we know how fast news spread nowadays, so there really is no significant problem in having the reveal a little bit closer to the actual launch. Keep in mind that while March 2017 is the first target, the launch date isn´t set in stone yet

Information spread rather easily in 2005 too, if you want to be honest. I mean, the internet isn't new.