What benefit does keeping the NX a secret still have?

[Alby_da_Wolf]

JRPGfan said:

Alby_da_Wolf said:
Keeping it secret so long they make people even more interested in and talking about it, IMVHO if it's a marketing choice, it's working well, if they do it just out of paranoia, well, they're lucky and it's working for marketing too.

Its kinda working but not really.... it gets alot of talk, but its all just speculation.

Its not what results in sales.

Also thats just on gameing forums... amoung the mass consumers, I doubt most have heard of the NX or know its releaseing in 5months.

And without knowing what it is, how can they know if they want to buy it?

 

I dont think its "working".

They'll launch it in March 2017, that's in 6 months if it will be in the second half, anyway, 5 or 6 months doesn't change much, but they cannot start advertising and PR full steam before Xmas 2016, otherwise they'd kill Xmas sales of current products.
I expect revelations and advertising to really start next January, and probably more hints than now already in the next months, but not so many to spoil 3DS Xmas sales.
Yes, Internet awareness isn't  equal to full mass awareness, but nowadays it's already become quite close to it.
Not to mention that launching in March, NX will have two big marketing campaigns in its first year, for launch and for Xmas 2017.