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Nuvendil said:
Miyamotoo said:

"The game will be free to download and play, at least for a little while." "iOS users will be able to download and enjoy a portion of Super Mario Run for free".

Fact that you can play it for free even for while means you can download for free and try it, and that's point, if people download it and try definatly some people will pay price for full game.

Much higher numbers of games and higher sales numbers means that Mario has much more appealing like gaming character than Pikachu, and thats why Mario way more popular gaming character WW than Pikachu. For instance, I am from Europe and im my country only same people known for Pikachu on Pokemon, but everybody knows for Mario, also personaly I never treyed any Pokemon game and I am huge Nintendo fan from N64. Also did you saw annucment of Super Mario Run at Apple conference, it was huge, whole internet talked about that Mario coming on iOS, because Mario is biggest gaming character in world not Pikachu. Why Japanese decides that Mario announced next Olympic games, because Maria is one most Japanese most recognised brand in world not Pikachu.

Nobody said Mario Run will sell billions of copies (but definitely will sell around few hundred millions), analyst talked about 1.5 of downloads. And yes, hundred of milions will downlod Mario Run just to try beacuse brand recognition and love for Mario offcourse. You realise that Sonic Dash have 200m downloads, and Mario is incompatible much bigger in any possible way.

Of Course that downloads and sales are two separate scenario in Mario Run, lol. I can download game and try it for free, thats download not sale.

But in the case of this game, downloads don't mean anything is what I am saying.  Because unlike Pokemon Go, every download isn't a potential repeate customer.  They are only potentially a one time customer.  The whole reason downloads are talked about in freemium games (games where all core content is free but microtransactions accelerate game progress) is because everyone who downloads it could potentially pump any ammount of money into it, making any other number considerably harder to track without direct word from the company.  WIth Mario, it's at most one transaction.  Therefore, it is very easy to track and the whole reason downloads matter is rendered moot.  

Its harder to predict number of people who will pay full price for game than predict potential number of downloads, but one its certain, more people download and try game higher percent of people will actually pay full price for game.