What benefit does keeping the NX a secret still have?

[Dunban67]

VAMatt said:

Dunban67 said:
I think they have kept the NX silent so far because they are either unsure how they want to "sell" it to the marketplace and/or they are still undecided on certain aspects of the NX itself- otherwise there is no benefit to not announcing sooner rather than later

Yes, this seems likely.   The only other reason I can think of is that they don't want to say anything until they can also announce a strong lineup of games in the launch window.  Maybe they're not at that point yet.  Maybe they're trying to bring more third parties on board, or something along those lines.  

very possible-  it just feels like they are not ready yet, that there are 1 or more aspects of the NX and or its lineup that thet are not comfortable with yet