What benefit does keeping the NX a secret still have?

[Yerm]

IkePoR said:

Yerm said:

Waiting for the NX is starting to make me angry. We have 6 months left to wait for this thing, and nothing has been offically announced. Well, we got one solid statement from Nintendo. Zelda: Breath of the Wild is going to be multiplatform on the Wii U and NX. also the NX wont have any graphical improvements over the Wii U, so that isnt very promising. And so far Nintendo has stated that they are avoiding announcing it too early because they are scared of imitators. and to that i have to say this - bullshit.

any company no matter who they are would not be able to come up with a similar concept and have it on the market within 6 months. and on the topic of that- which company? Microsoft and Sony both have their console plans set through holiday 2017, and i doubt they would want to copy them either. Microsft has abandoned the Kinect, and any other gimmicky productthey once had and Sony already has its own new thing being PSVR. and after the disastrous OUYA + a million other andoid consoles, what other company would dare make another console to try and have on the market? what is Nintendo so scared of?

at this point it is hurting them more than benefiting them by keeping the NX a secret. people want to know what they are buying, or will potentially buy. and holding it back for this long is starting to make people look in other directions. why wait to see what the NX is when the PS4 Pro with 4K upscaling is coming out soon? or what about the Xbox One Slim that fixes all the problems of the normal model and is more affordable? or what about the 3DS which is older, has a wider library, and has more support than the Wii U ever has, and is from the same company. really, what are they gaining from just not telling us what it is?

Source?

https://gamerant.com/legend-of-zelda-breath-wild-wii-u-nx-experience/