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"I've been told, just before we had this conversation, that pre-orders in the UK are looking pretty good," Sony Europe chief Jim Ryan told trade magazine MCV. "I can't give you the numbers yet, but I'm pleasantly surprised." The executive added that the platform holder will have a "significant amount of stock" at launch and through the holidays.

For that price, I expect great things. 
His statement doesn't mean much in the long-term, even if it was genuine and true.

I still think Pro will do better than I expected, thanks to the smart pricing.