| maxleresistant said: it's an opinion piece. The guy doesn't have any more info than we do. He makes good points, that march release is just plain stupid, and the non-communication on the NX is just hurting it in the long run. After the WiiU, I thought that Nintendo could not be more of a mess, I was wrong. |
How so? The only argument I can see is certain people saying "they need to announce months and months in advance."
There's not any evidence to suggest a long runway between the unveiling and launch has any advantage over a much shorter runway. On the contrary, there is plenty of evidence to suggest unveiling close to the launch date increases sales success, that way the hype vehicle doesn't run out of fuel on the long runway. To the general public, an announcement now will have the same boom as one any time later, and in fact, there is good data to suggest that unveiling closer to launch is a much more successful strategy: see the mobile industry's phones, tablets, wearables, software, etc...
Had Nintendo unveiled NX at or before E3, it would definitely be old news by the end of the year. The hype would die down as people got more interested in newer products prior to the NX launch. Then it would release with a fizzle instead of a boom. If it releases with a boom, then the excited fans who bought it will be by far the loudest people talking about it, and keep the hype-jets flying.
I describe myself as a little dose of toxic masculinity.
