Xen on 10 September 2016
Nvidia's already the performance leader on PC, and you'll be hard-pressed to find a PC gamer that owns a GTX 1070 or higher (not that that would give you a stable 4k experience...) who also wills to drop his/her platform of choice for "kinda 4k but not really, and I gotta pay extra for multiplayer"...
Since that doesn't really infringe on their market..I disagree.
