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bigtakilla on 10 September 2016
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sundin13 said:
bigtakilla said:

Sure, but is it new people really, or people who just decided not to get ORAS but their interest was reinvigorated. It's hard to believe all that many people will want to buy hardware to get a game, and far more likely to get people who already own the hardware and are invested in the IP to buy a new iteration that prior they may not have had interest in. How many people do I see being interested enough to buy hardware if they currently don't?  Honestly not many, though I'm sure they will be happy with everyone they do get.

Is there such thing as "new players" when it comes to Mario and Pokemon? Virtually everyone 10-30 has at least played a bit of those games at some point in their life. I do think that the sales uptics did consist to some degree of people who hadn't played Pokemon since Yellow (or whatever was their childhood game) but how much is hard to tell without some hardcore analytics.

Also, I am talking about Mobile games driving software, not hardware. The hardware uptick would be much more gradual and over time and tied in with things like advertising, brand awareness etc, but still, if you don't believe that Pokemon GO sold Pokemon to new players, do you believe that advertisement ever works? At its worst, Pokemon GO was a damn good advertisement which brought Pokemon at large into the public conciousness like back in its heyday. If that doesn't bring in new interest, I think the entire business world needs to rethink the concept of advertising.

I agree with software boosts, but even those seem short term lived. Pokemon games aren't still flying off shelves. It would be much wiser to actually appeal to the crowd for long term goals.