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Tmfwang said:

Then why are 4K blu-ray players so damn expensive?

If I had to guess, I'd say BD players try to use the cheapest possible hardware, and regular ones lack the processing power needed by 4k. Thus 4k BD players also need a hardware upgrade for other compoments, which in turn leads to a higher price. Or not, because I imagine the extra processing power might not be that expensive. The alternative answer is the one you already got from someone else: It's an easy way to make money. 4k support sounds so awesome that they can get away with charging a lot more for it.