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Kerotan said:
Currently that would cost them about $15-20 per console. 

What is actual difference in bill of materials? Seems like you're assuming those numbers, when it could be more like $1 difference.
Some BD drives just need a firmware update.  If it just needs a firmware update, I don't see why next week wouldn't work.
If somebody wants to pay a lot of money for a HDR 4k TV,
I would imagine they would appreciate a full quality 4K disc instead of low bit rate 4k stream.  
Isn't it Sony themself who control the BD standard, and who therefore created the 4K BD standard?