As we all know, when you do not have a feature, its always because its in your best interest. When the competitor has a feature its in their best interest. When all is said and done, being the big boy on the market means you dictate what you customers will have and accept as features. When you are the company playing catch up, you add everything you can to differentiate your product from the leader. This is why I like the underdog system more than the leader. You get stuff that the dominate system will not offer because they do not have to.








