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lynksseus on 07 September 2016
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RolStoppable said:
lynksseus said:

The thing is, Nintendo existed before Sony and long before Microsoft. They obviously both took risks (albeit mostly financial) to gain that loyalty whereas Nintendo's history with third party may not be as great. Unfortunately, their stubbornness (who obviously passed onto their many loyal fans) and obviously now selfishness is now what causing them to hit a panic button. Why? Super Mario Run's existence proves this.

If what we know from Nintendo is that besides having to flow within normalcy along with their not-competitions, they like to test outrageous ideas instead. I'm willing to bet, if push comes to shove we'll see the end of their hardware/software-maker life, we'll see them off some crazy business organization, maybe even weed. Who knows?! Either way, their history shows this.

Super Mario Run is not hitting the panic button. It's a part of Nintendo's strategy to leverage smart devices to increase the popularity and sales of Nintendo hardware and premium software. Pokémon Go made the 3DS win July NPD; likewise, sales of 3DS hardware and various Nintendo titles increased all around the world. We already have the irrefutable evidence that Nintendo's strategy works. The best part of it is that Nintendo's new way to market their premium products will be paid for by consumers. While Sony and Microsoft are going to spend hundreds of millions on marketing, Nintendo's marketing will positively contribute to their bottom line.

Combine the above with Nintendo's cash reserves and it should be pretty obvious that Nintendo is nowhere close to seeing the end of their run as a hardware manufacturer. Whether or not they'll get the major third parties on board won't matter. If the five year old 3DS can beat the PS4 and Xbox One on the back of games that are two years old, then it's undeniable that nothing is as valuable as Nintendo first party software. NX will have first party software, so the games part is already covered.

Strategic is an interesting word. What I saw was Nintendo's crack in their hard shell after having vowed to never to see Mario in another platform other than Nintendo's. Either this is Nintendo's acceptance of the possibility of their demise as a hardware-maker or that they've soften philisophies with working third parties... just not the big named ones, I guess. Nintendo on Steam?

All in all though, I agree. It's a financially strategic move right now.