Miyamoto appears at Apple event - Super Mario Run announced.

[Nautilus]

Soundwave said:

Nautilus said:

Think this as a marketing move.Its a move that will cover itself in costs(and make billions at the same time for Nintendo), but its main purpose its to sell the main games in the consoles.Its a new level of marketing.

I think this is overstating. This isn't just marketing. 

This likely will be the main driver of Nintendo profit in the future. They are going to make a fortune off this, and this isn't a small game either ... apparently it's a full featured game with a lot of levels. 

I think this is going to be tricky, becuase for every Apple user (for example) who is turned on to buying physical Nintendo hardware just to play Nintendo games, there likely are 1-2 people who will be quite happy with getting their Nintendo fix just through these apps (especailly casuals). 

But the main purpose of the mobile games was always to be a "gateway" to bring back the casuals they lost with the Wii and bring a newer audience that isnt familiar with Nintendo.As for the last argument, its reasonable.I mean, I am also afraid of that.But Pokemon GO showed that that not only may not happen, but its likely it will not happen.And i mean, if you manage to make 5% of the players buy a NX, its 5% of 1 billion!(extrapolating a bit here).

Now, if it will be the main driver in sales or not, we dont know.It will depend on NX success.But it will be a good chunk of the profits for sure.