4k is expensive however it is affordable for premium buyers. Im not rich yet im buying a 4k PC at the end of the year. Sure if you want to run 4k at 60 with Ultra settings its going to drain your PC however you dont have to run 4k with Ultra settings. Consoles run 1080p with mediun settings and if 1080p is good enough for medium settings than why is 4k any different? If consoles ran there games at 720p im sure they can run all there games on high or even ultra settings yet many console gamers tend to prefer 1080p with lower settings over 720p with higher settings. How could we forget about the Battle of 1080p at the launch.
Either way it's not cheap to run 4k but its not out of reach for premuim gaming customers. The way ill run my games at 4k/60 with my future PC will be switching off AA and Hairworks or lowering the shadow settings. It will still look amazing especially in HDR.
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