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Platina said:
Captain Tsubasa is a sports manga/anime so it sort of fits with the Olympic theme

Doraemon is a classic so it makes sense that it's shown as well :p

They probably didn't want to flood with Nintendo IP so left it with Mario, which if compared against each other, I would say Mario is more popular than Pikachu

I think the real reason is variety, so I agree with you.

Having 2/3 characters that are majorly focused on video games would be a bit much.

 

As you say

1. Tsubasa: Sports manga / anime

2. Doraemon: Orignally manga, but massive in all japanese media now and an old icon that people over 30 might recognize.

3. Mario: Video games