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bunchanumbers said:
I actually think that 6 months is too long. A proper viral campaign where its trending all over social media would be just as good as a 100 million dollar campaign. There's only 2 shots they absolutely need. They need that shot where everyone is standing in line and are absolutely pumped up for it. The other one is a shot of someone saying that all their friends that they know are buying this console. Even if the second shot is a lie. They need that shot.

But a product trending can be just as bad as it is good. Think of all the things MS could have done to fix its image with the xbone if they had more time than 6 months to get it to market.