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XBO sold at an average price of $258 in July compared to $298 in June and the PS4 at $351 in July and $352 in June

And only outsold PS4 by 10k in July! LOL! Anyway, last-gen hardware in same time frame ( July 2008 ) :

DS 608k

Wii 555k

Playstation 3 225k

PSP 222k

Xbox 360 205k

Playstation 2 155k