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Hard question(s) I guess:

1) Probably The Joker. Add Nolan's The Dark Knight and his popularity is even bigger than after all this time with comics and animated movies.

2) Really, really hard question. "Evil" is such a strange word. I'm going with Marvel here but I can't point out a specific character, they just have (imo) a bigger quantity of truly amoral sadists.

3) Don't know, really.

4) Ever since Watchmen ended up being part of DC Comics, Ozimandias.

5) Don't know here, either.

6) I'm going to say Marvel without any data (that I know of) to back it up.