Ghostbusters could lose Sony $70 million

[Chris Hu]

naruball said:

Chris Hu said:

That is a number flying around but movie companies usually never disclose the exact amount they spend in advertising for most movies the amount they spend on advertisng it is completely unknown.

Thought so. I've seen this happen one too many times than to treat as fact. Until someone credible confirms it, it's nothing but a rumour. I'm inclined to believe the Sony exec. The movie will end up losing money, just not anywhere near as much as the internet would want.

$100 million seems like a pretty legit number though since the movie had a pretty big advertising campaign  it was heavily promoted before its release.  Anyway it having a all female cast not only didn't go well at the box office it also didn't help out when it comes to sell merchandise for the movie.