Okie_Loki said:
Interesting! Just out of curiosity, do you live in Mexico or were you just watching that situation closely? Because that is some decent speculation/information. Last I had heard was Cinemex had about a 50% share in the Mexican market and thus is why I originally stated half of Mexico would be out. Thanks for posting. |
I live in a small town in Mexico where we have only Cinépolis. The closest major city is Guadalajara where there are 24 Cinépolis and only 4 Cinemex (one of them is a brand new complex). In the last couple of years Cinemex has been buying small chains like they did before when they bought other major brands like Cinemark so their share is almost reaching Cinépolis in terms of complexes but in terms of theaters and attendants Cinépolis has more than 60% of the share. Most of the major cities where Cinemex is sligthly stronger than Cinépolis (like León or México City) you can find one Cinépolis complex per every Cinemex or two, but in most of the country there are more Cinépolis and you can find both in all medium and large cities but in small cities like mine? Just Cinépolis or other smaller chains. Meaning that if Cinemex doesn't have Suicide Squad the only thing you have to do is go to other theaters, like Cinépolis. Unless you're a die hard fan of either brand, most of the people don't care and they go where the movie they want is showed. In the case of Guadalajara where the newest Cinemex is (Vallarta Avenue) you just have to walk 10 minutes in order to go to the nearest Cinépolis. Cinépolis facebook page is full of ads and promotions of Suicide Squade because they're receiving all the customers from Cinemex who bought their tickets in advance so it's not a lost for the movie, is a win win for Cinépolis and Warner Bros (the bad promotion Cinemex received after the fiasco was big, there are memes and news and there are people wondering "well, I didn't know about the movie but let's go and watch why all the fuss") and a terrible lost, in terms of earnings and image for Cinemex.
